How To Build a Large Email List Like A List Building Expert!

In Internet Marketing, list building and your ability to build a large list of targeted prospects can be the difference between online success and complete failure. Without a targeted list of prospects to market your products or services too over and over again, your success will be very limited!

The most important elements needed to build a large email list, targeted email list, and responsive email list are:

• A good Opt-in Page or Squeeze Page
• A Great Lead Magnet
• Lots of Exposure for Your Opt-in Page or Squeeze Page

Let’s look at each one of these things individually.

Opt-in Page or Squeeze Page

The key to an effective opt-in page that produces a high percentage of opt-ins or a high conversion rate is to make your Squeeze Page simple. You don’t need to have a lot of fancy graphics and tons of content. In fact many of the most successful squeeze pages are so basic you would probably laugh! A good Squeeze Page consists of 3 things:

• An Attention Grabbing Headline
• A Compelling Video, Compelling Content, or Both
• An Attention Getting Opt-in Form

And all of these things should be above the fold, which means they should be visible on a visitors browser without the need to scroll over or down to see them. You want these things to immediately be the first things a visitor sees when visiting the webpage.

Lead Magnet

A lead magnet is the most important part of a high converting squeeze page. Think of it as an ethical bribe being offered so that a visitor is more than willing to give you their contact information.

Note: The less information you require a visitor to give you so that they can get your lead magnet, the higher your conversion rate will be. If you really only need their email address, then don’t ask for anything else!

The key to a great lead magnet is offering your visitors something for free, with a very high perceived value. The more valuable a visitor sees your free offer to be, the more apt they are to give you their contact information so that they can get it.

For instance, if you were an Insurance Agent trying to get contact information for people looking for Life Insurance, you might put together a small eBook or PDF entitled, “The 5 Most Important Things Your Life Insurance Agent Won’t Tell You!”

Exposure

Just having a good opt-in page and a great lead magnet isn’t enough. You need a lot of visitors. Without this key element you won’t get very many opt-ins. There are a lot of ways to get exposure for your opt-in page that will result in large numbers of visitors, some are free and some aren’t. Here is a short list in no particular order:

• Traditional Advertising
• Pay Per Click Advertising (PPC)
• Pay Per View Advertising (PPV)
• Cost Per Action Advertising (CPA)
• Online Classified Ads (Free or Paid)
• Search Engine Optimization
• Local Search Engine Optimization
• Banner Ad Marketing
• Social Networks
• Blog Posts
• Press Releases (Free or Paid)
• Online Article Marketing (Free or Paid)
• Giveaway Websites and Promotions
• Forums

As you can see, the ways to drive targeted traffic to your squeeze page are vast. The more of these methods you use, the more traffic you will generally get. Start with the free methods first to make sure that you’re getting a nice conversion rate before spending too much money on any of these things. And because of this, it’s important to track your results. You need to know:

• Where Your Traffic Is Coming From
• How Well Your Squeeze Page is Converting

If you’re not getting the results you want then start tweaking things a bit. If your ads aren’t producing well try changing your ads a bit, or try other advertising mediums. If your conversion rate is low, tweak your squeeze page a bit. Sometimes just changing your headline can make a huge difference. If you’re getting good traffic but your conversion rate is low and all else fails, then you might need to consider trying a different lead magnet.

To Your Success!